Advertising measurement services

Know which creator actually drove the sale on Amazon

LetsGather provides advertising measurement and attribution services to brands that advertise on Amazon. We set up and manage Amazon Attribution tracking for our clients' influencer and creator campaigns, then report the clicks, orders, units and sales that each individual creator generated.

Request a demo See how it works

Services we provide

Measurement services for advertisers selling on Amazon

Our clients are brands and agencies running off-Amazon marketing. We operate the measurement layer on their behalf, working inside their own Amazon Ads account with the access they grant us.

Attribution setup

We create and maintain Amazon Attribution tracking tags for each creator, channel and product a client promotes, so every link is measurable from day one.

Campaign measurement

We collect Amazon Attribution performance and product reporting and turn it into per-creator results the client can act on, refreshed daily.

Payout reporting

We calculate creator commissions from attributed sales, track what has been paid and what is pending, and account for Amazon's reporting restatements.

Ongoing optimization

We report conversion rate, new-to-brand purchases and product-level results per creator, so clients can reallocate budget toward the partners that perform.

How it works

From a creator's post to a line in the payout report

1
The brand grants access
The advertiser authorizes us on their own Amazon Ads account, either through the Amazon Ads API or by inviting us as a user. We never handle account credentials.
2
We create a link per creator
Each creator gets a unique Amazon Attribution tracking link pointing to the brand's product detail page or Amazon Store.
3
Creators publish
Creators share their link on Instagram, TikTok, YouTube, newsletters or blogs. Nothing is required from the creator beyond posting their own link.
4
The brand sees the results
Amazon attributes the resulting shopping activity to that link, and we report clicks, orders, units and sales for every creator, with commissions calculated.

What we report

Per creator, per product, per day

Clicks Traffic sent to Amazon
Detail page views Shoppers who landed
Add to cart Purchase intent
Purchases Attributed orders
Units sold Volume moved
Product sales Attributed revenue
Conversion rate Orders over clicks
Commission Owed and paid

Reporting is sourced from Amazon Attribution, which uses a 14-day last-click attribution model and restates figures as returns and refunds settle. We reconcile those restatements so payouts reflect final numbers rather than provisional ones.

Who we work with

Brands that sell their own products on Amazon

Professional sellers enrolled in Amazon Brand Registry as brand owners, and vendors
Brands working with creators, affiliates or ambassadors on paid and organic channels
Agencies managing creator programs on behalf of several Amazon advertisers
Available in the marketplaces where Amazon Attribution is offered, including the US, Canada, Mexico, the UK, Germany, France, Italy, Spain and the Netherlands

Get in touch

Talk to us about your creator program

Tell us how many creators you work with and which marketplace you sell in, and we will walk you through what the measurement setup looks like for your account.

Email: [email protected]
Company: DONF LLC
Registered address: 251 Little Falls Drive
Wilmington, Delaware 19808
United States
Response time: Usually within 24 hours

LetsGather — a DONF LLC product. Advertising measurement and attribution services for brands advertising on Amazon.

Amazon, Amazon Ads and Amazon Attribution are trademarks of Amazon.com, Inc. or its affiliates. DONF LLC is an independent service provider and is not affiliated with, endorsed by, or sponsored by Amazon.